The capital's seasonal event of fashion industry-the 35th Mercedez-Benz Fashion Week Russia was held this fall. One of the main and authoritative demonstrations of innovations in the fashion industry was traditionally held in the Central Exhibition Hall "Manezh". A special aura and subtle atmospheres, together with interesting, saturated, "star" shows, as always, attracted celebrities, bloggers, journalists, and other lovers of designer clothes. In the fashion-shows and presentations of this season took part: SLAVA ZAITSEV, SAINT-TOKYO, Artem Shumov, Anastasia Dokuchaeva, N.LEGENDA, YASYA MINOCHKINA, YULIA NIKOLAEVA, Julia Dalakian, KETIone, MACH & MACH (Georgia), ALEXANDR ROGOV, IGOR GULYAEV and a lot others. In the new season the first collection of Atelier B by Gala B was presented by the stylist Gala Borzova. And also traditionally on the platform of Mercedes-Benz Fashion Week Russia there was a Festival of children's fashion.
New trends that combine the best traditions of the past years and a progressive approach, new names, a unique atmosphere created thanks to official partners, one of which was MODNY DOM MAGAZINE, having the right to write about this high-profile event of the capital in the pages of its gloss. MODNY DOM presents all the main news from the shows, reviews of the best collections, exclusive backstages, as well as photos of the most stylish guests of the events that take place during the week of fashion.
This time 80 fashion-shows and presentations took place, in which 120 designers from Russia, Georgia and Kazakhstan took part, many of which were involved here for the first time. Having impressed with the mass of completely different and thematically different shows, we want to start a review of the collections from the designer who was rightly considered the king of Russian fashion and the creator of female beauty - Vyacheslav Zaitsev, who showed his autumn / winter collection 2017-2018 during the fashion week. Traditionally opening the show, he presented his collection of "Faces" dedicated to the great Christian Dior. Therefore, the favorite theme of the Russian Empire theme and folk motifs this time went to the background. And the high style and decorativeness - something for which the Maestro is so appreciated - received a completely different interpretation. Riot of color, an abundance of prints, from embossed flowers and ending with retro peas, as well as the stressed complexity of cut. The extravagant wide-brimmed hats, berets and veils from Lilia Gureeva supplemented the images. There were no trends, only beauty. And it was really on the edge! On the brink of fantasy, fashion and pure art.
The designer, who equally attracts the attention of experts and connoisseurs of fashion - Bella Potemkin. The main star of Bella Potemkina's show was the popular singer, TV presenter and self-made girl Olga Buzova. According to the designer, it is the scenic image of Buzova that perfectly reflects the attitude of the heroine of the brand-she is an extraordinary person, she can surprise and admire. This time all the attention of the designer is riveted to the bright outlets of the famous divas on the Red carpet tracks. "Girls as stars" - was a literal reincarnation of the heroines of the brand Bella Potemkina of the coming season. Accurate starry is present in the collection not only conceptually, but literally. The designer bravely decorates with a print in the form of stars sleeves dresses, shoulders jackets, skirts, tops, and accessories. In the collection there are many references to the style of disco and aesthetics of the 80's: from here an abundance of sequins, vinyl and glossy textures, a mirror shine of silver and gold
shades. For the models in the everyday style, there are also bright decorative elements - be it a belt in rhinestones, a brilliant accessories with a brand logo or a shimmering lapel of a jacket in combination with a noble costume fabric or elegant velvet. That is necessary to become a star of all secular chronicles!
MODNY Dom Magazine thanks the organizers of Mercedez-Benz Fashion Week Russia and remind that it has been a media partner since 2015 and provides official information support for this event.