LERA KONDRA & MODNY DOM
Photographer @samsonov_photography
Model Лера Кондра
Crown @alena_belitova_jewelry
Special for MODNY Dom
LUXURY PHOTO PROJECT produset by ALENA BELITOVA
LUXURY PHOTO PROJECT produset by
ALENA BELITOVA for MODNY DOM Magazine
Photographer @samsonov_photography
Model @aleona_ladyzhenko
Makeupartist @sevil.alieva1
Crown @alena_belitova_jewelry
"Miss Moscow Beauty-2017"
On February 19, the most exciting and driving event of the outgoing winter-contest of beauty and talent "Miss Moscow Beauty-2017" took place on the concert platform of the "Vershina Uspekha" holding. The show that broke all the stereotypes and connected the incongruous. On the red carpet the metropolitan beau monde greeted the roar of sportbikes and the shine of choppers from the general sponsor and partner of the Autotechnic Center "MURAWAY". Numerous Russian and international media dazzled with flashes of cameras, and illusionist Sergei London surprised guests with magic tricks. Honorary members of the jury and the main guests of the evening were media personalities: Finalist "Battle of Psychics" Nicole Kuznetsova, TV presenter Lera Kondra, member of House2 Gleb Zhemchugov, editor-in-chief of the glossy magazine "Fashion House" Beatrice Malakhova, 1st Vice Miss Rossianskaya2016 Ekaterina Abakshina, Tatyana Tuzova-alive Barbie doll. Leader of the showman evening Stepan Menshchikov ex member of the star structure of the TV project Dom2. Solemnly the evening was opened by the legislators of the musical fashion "Katrin Electro SHow", artists of the European level with instrumental light performances, followed by dj Alex Gold, a duet of ballroom dances "Release", a comedy duet with elements of magic "Kamedi Medzhik", Stepan Menshchikov, Tatyana Tuzova and Gleb Zhemchugov sang hits of the Russian stage. In the first round, the finalists demonstrated the ability to defile in the evening dresses the branded clothes "Malina Fashion" provided by the boutique and danced a joint dance staged by the talented choreographer Alexander Tsoi. The second round was the most awaited for the stronger sex, on the eve of the men's holiday became a real gift, because the contestants defiled in the designer underwear "Maronica" The third round revealed the individuality of each contestant, the girls sang, danced, and even quoted Shakespeare. In the nominations from sponsors and partners won: Miss Internet Maria Matiyash from the producer of the contest Kathryn Netsvetaeva Miss Magia-Anastasia Kalmykova Miss Magnolepie-Zarina Mullahunova Miss Malina Fashion-Nina Mitchenko Miss Charm-Bulko Diana A special prize of sympathy from the general sponsor of Autorechcenter "MURAWAY" was Olesya Sarapkina The winner of Miss Krasa Moscow-2017 was Nina Mitchenko, master of sports in rhythmic gymnastics, student of Moscow State Institute of International Relations 1st Vice Miss Moscow Beauty-2017 Elizaveta Morozova 2nd Vice Miss Krasa Moscow-2 017 Subbotnikova Kristina Sponsors and partners were: KESH production agency, crowns and handmade jewelry Koala Shop, Estel-leading Russian manufacturer of professional hair cosmetics, florist workshop Marri Flower, Malina Fashion-boutique of brand clothes, Wai Thai network of Thai massage parlors, designer underwear-Maronica, glossy magazine-Fashion House, Podium life, etc. By the end of the evening the girls proved that the mind and beauty can be combined, finally melted the ice of the passing winter and went to the fascinating "Limousine Party" at night Moscow. www.KrasaMSK.ru
ALENA DEMENTIEVA DESIGNER SHOW ROOM
MISS WORLD RUSSIAN BEAUTY 2016
MODNY DOM. A VIZIT TO THE LEGEND
Recently it was a significant for the whole world of fashion event - Art Festival of Pierre Cardin. Pierre Cardin has its own original opinion about the problems of modern society, including economic. He believes that the need to spend money, not paying attention to the crisis, and to make immediately go to shop - this is the way out of the global economic stagnation. Working and spending money, you can stop the crisis. Cardin - great fashion designer and owner of the legendary restaurant «Maxim», as well as his brand name, one of the largest property owners in France. For several decades, the designer moves the world fashion-industry forward. The next world event became his Arts Festival.
Our delegation in the face of the editor-in-chief of MODNY DOM magazine Beatris Malakhova, general producer of «Beauty World» Vadim Khusainov and President modeling agency Marilyn Media Group Aleksandra Britan visited this bright event.
Editor-in of MODNY DOM MAGAZINE, Julia Chernoivan (Yu.Ch.) met our delegation and asked Beatris Malakhova (B.M.) and Aleksandra Britan (A.B.)
a few questions.
YU.CH.: Beatris, Alexandra, good afternoon. Glad to see you again at our editorial office. Look great, obviously, the trip was beneficial?
B.M.: Yes, of course, it was an amazing event. For the first time, our delegation actively participated in such a status event. The ability to look into the world of high European fashion and even take part in its life, togeather with the most illustrious luminaries – this is a great victory for our fashion-industry. Of course, this is a very positive effect on the mood and on the business.
YU.CH.: Can’t wait to know how it was? Alexandra, tell us more about the fashion show, want to “feel the level».
A.B.: The master, as Pierre Cardin, is perfect in everything he does. And a private screening, which we attended, was a provement. It should be noted indeed a grand level of the event, the organization of which was completely lying on the fragile shoulders of director Pierre Cardin fashion house Maria de Giscard. But the most important, we took part in this event. The models of Marilyn Media group were working in this bright, stylish show. It is better to see once than to hear many times. Maestro was, as always, unbeatable!
YU.CH.: Beatris, tell us how were you met? Where did you live all this time?
B.M.: We were greeted very kindly and with traditional French charm. All the days of the festival the group from the Ukraine lived in the house of Cardin. Our delegation was warmly met by Vice-President of the House Cardin, Galina Baroness de Bois. Amazing and very elegant lady. The blonde with a slender figure and a real lady. We very were surrounded by her care and attention.
YU.CH.: Alexandra, how was the second day, «In guest of the legend?»
A.B.: On the second day after breakfast at a café de Sade we had a sightseeing tour, where our delegation inspected the local attractions. July 9 was a very busy day, there were more than 350 guests invited to the Festival of Arts. The festival was a beauty contest «Miss Universe Beauty 2016», which were attended and even nominated for models of Marilyn Media Group. Of course, we were glad to this success. It is almost an Olympic victory!
YU.CH.: Alexandra, what did you present to the legendary fashion designer? What was the reaction?
A.B.: Pierre Cardin - a very sincere person. And of course he showed respect and gratitude for our gifts. Most of all he admired the handmade embroidery on embroidered shirt. He noted that it was done by great wizard. So the talent of our Slavic needlewomen is now admired in a legendary fashion house - Pierre Cardin.
YU.CH.: Beatris, who was present at the show in the VIP guest list?
B.M.: Among the VIP-guests of the Festival were, of course, many famous people: fashion experts, customers of Cardin House, journalists and artists. In particular, the nephew and heir of Pierre Cardin - Rodrigo Basilicata, «World Beauty» General Producer and head of the delegation Vadim Khusainov, President modeling agency Marilyn Media Group Aleksandra Britan. In the VIP guest list was also I, as editor-in-chief of the MODNY DOM magazine and represented it at the event. The fact of participation of our delegation in this trendy forum - a high score domestic fashion industry and fashion business. And for us it is a great opportunity to express us and to represent our country in the most famous and legendary fashion house, that is, on a global level.
YU.CH.: Beatris, I would like to know personally from you, how in the range of «World Fashion guru» the level of our publication was estimated, because you, as the editor-in-chief of MODNY DOM magazine, kindly presented it to the people of the world values?
B.M.: About the level of culture, fashion, and art of the country we often judge by glossy magazines. Because this is the level of journalism, printing, photography, and general culture. Our magazine has made a very positive impression. The master himself, his entourage and the guests of the festival noted high level of publication.
YU.CH.: Returning to home, did you bring any «piece of memories» from a meeting with a legend?
B.M.: First of all, we have brought the spirit of France and the spirit of haute couture. Almost from the hands of the most famous designer of our time and his House. It has no material embodiment, but, of course, affect our future work and our business. In the truest sense of the word, we touched the legend and become a direct participant in the stunning extravaganza in the heart of Europe.
Mercedes-Benz Fashion Week Russia SS 2016
In autumn Moscow traditionally took a fashionable relay race - from October 21 to October 25, 2015, the Mercedes-Benz Fashion Week Russia Fashion Week of Spring-Summer 2016 was held. More than 70 designers from Russia, Georgia, Ukraine, Turkey, China and other countries.
Alena Akhmadullina, VIVA VOX, Tony Ward Couture, Yasya Minochkina (Ukraine), Julia Nikolaeva, Laroom, PIROSMANI BY JENYA MALYGINA, IGOR GULYAEV, MASTERPEACE, Julia Dalakian, Yez by Yegor Zaitsev, Goga Nikabadze (Georgia), DIMANEU - these and many other successful designers, whose collections were presented in the framework of Mercedes-Benz Fashion Week Russia, have long been known to fashionable public in Russia and abroad. One of the key elements of the foreign program was the premiere of the collection of evening dresses of the brand Tarik Ediz (Turkey). Their work was demonstrated by talented debutants, whose endeavors are supported by the Mercedes-Benz Fashion Week in Russia: TAKO MEKVABIDZE (Georgia), IVANONA, Eka Balanchivadze (Georgia), ARAIDA and many others. Young designers Vika Smolyanitskaya, Outlaw Moscow and Ksenia Knyazeva, who presented their collections in the presentation format last season of Mercedes-Benz Fashion Week Russia, debuted on the podium this fall. Premier collections were shown by beginning designers in the framework of numerous group shows, competitions and presentations of capsule collections in showrooms
Every year, as part of Mercedes-Benz Fashion Week Russia, foreign designers present their collections. This season, as part of the foreign program Mercedes-Benz Fashion Week Russia, a collective display of leading Chinese designers took place. The participants of the largest Fashion Week of Southeast Asia - Mercedes-Benz China Fashion Week showed the premier spring-summer 2016 collections on the podium and in the show room. The presentation of Chinese designers at the Mercedes-Benz Fashion Week in Russia was held within the framework of cooperation of the largest Fashion Week in Russia and China. The three-year agreement on strategic partnership between the Russian Fashion Council and the China Fashion Association was signed in 2014. The first event aimed at promoting domestic fashion in the largest foreign market was the participation of Russian manufacturers in the Mercedes-Benz China Fashion Week and the exhibition of DHUB in October 2014 in Beijing.
UKRAINIAN FASHION WEEK
This spring, one of the largest and most anticipated fashion events of the capital was held - Ukrainian Fashion Week. Editorial staff of Modny Dom was invited as a guest of the 38 annual seasonal demonstrations, because we could not afford to stay in the shadow of such a large-scale fashion events.
Ukrainian Fashion Week presents the collections of designer clothes ready-to-wear a Fall/ Winter 2016-2017. More than 86 already well-known designers of Ukraine such as POUSTOVIT, Yuliya Polishchuk, Elena GOLETS, Elena BURENINA, bobkova, VIKTORANISIMOV, brand Label One and many others hit the audience with fashion shows, installations and presentations.
Our editorial staff simply could not express the delight of the collection of Andre Tan, who has already pleased our magazine with publication of his spring look-book and also with an interview.
The opening of the Fashion Week visited the Ukrainian secular guests and stars of Ukrainian show business. Our camera captured ex-participant of band Nikita - Yulia Kavtaradze, singer Masha Fokina and Vitaliy Kozlovskiy, diva Monroe, leading top model in Europe and the fashion blogger Yuliya Dementyeva, the resident Kiss FM and Dj Ira Champion, our editor and columnist Batsula Inna and many others.
The editors thank for cooperation fashion and beauty photographer Anastasiya Borianaz.
SUPERMODEL YULIA SCHASTLIVAYA SHOOTING FOR COVERING PLATINUM MODNY DOM ISSUE
Just returning home, to Russia, from the last shooting, Yulia jokes that she manages to live on two coasts at the same time. And no, you were not mistaken, her nickname is Schastlivaya, which turned out to be really fateful. After all, the girl is successful in the fashion industry because of her “doll” appearance. The model is in demand all over the world, both for brand advertising and for photography in the beauty industry, her type is commonly called «baby face». In addition to the modeling career, Julia is preparing to release her own clothing line, and even manages to have 470 thousand fans in Instagram.
M.D .: Yulia, 60% of your time you spend on shooting abroad, this is probably very exhausting?
Y.S.: Yes, it is. Sometimes I even joke with friends that I live in several countries at once. Despite the fact that most of my working time I have to be on my way, I still want to come back to my homeland. I can say with certainty that I am a Russian fashion model - I was born and live in Russia, and proud of it.
M.D.: Where do you get inspiration and strength?
Y.S.: The main source of my energy is the connection with nature. Wild places and landscapes, familiarity with animals - this is what makes my heart flutter like a fairy butterfly. I love feeding stingrays, giraffes, elephants, recently I flew on a scientific expedition to the ice in the White Sea to get acquainted with the squirrels, they are cubs of harp seals.
M.D .: How do you define your character? How much is it similar with your angelic appearance?
Y.S.: In my life I am a person of spark, my soul requires a holiday in the life and not only mine, but of all my close people. I cannot sit still, that’s why I lead others - this is mine.
M.D .: Is it easy for you to be separated from your daughter, because you are also a young mother.
Y.S.: My daughter, Dai, almost always flies with me. So it seems that we are as one whole. There is an extraordinary relationship between us, and it is very difficult to be away from each other. But sometimes I still leave her with my grandmother in Russia, when I’m leaving for three or four days. Many flights are not very good for the health of the child.
The main beauty rule for flights is abundant hydration. I try to drink as much liquid as possible, apply thermal water to my face, make special masks, and sometimes even take them with me.
M.D.: You work with a lot of creative people, all of them are not easy personalities. How do you contact with them?
Y.S.: The secret hides not in my attractiveness, but rather in immediacy, a kind of charisma. It instantly charms everyone: photographers, producers, colleagues on the set, and even strangers. Already from the first minutes of communication I captivate people. And this is despite the fact that people, looking at my photos, often hang me a label of a bitch. But at the first acquaintance they are pleasantly surprised and later they become my friends.
M.D.: Do you have any hobbies besides the profession? What do really bring you pleasure?
Y.S.: Definitely I love to cook, and it does not matter what it will be. This passion was given to me from my mother, she’s a professional cook with twenty years of experience. In my free time I read a lot, plunging into history, I become a hero - it’s breathtaking. In the same way with cinema, at times it seems to me that I watch them too much (laughing).
M.D.: How serious is your passion for design? Don’t you plan to go to the ranks of designers and release your collection?
Y.S.: I create sketches myself, I love the process very much, I can draw for hours. Soon I plan to launch my line of dresses, which will be dedicated to my little princess. In general, I am esthete: everything should be beautiful, everywhere and always.
M.D .: Tell us about the real space of beauty in the city of Yaroslavl?
Y.S.: At this moment in my life a new creation, a real space of beauty and connection with nature - bsbrush. For a long time I dreamed that beauty-places of European level will make their way to the outback of our country, and especially Yaroslavl, because our city is the heart of the Golden Ring of Russia.
LORA MEZKO. SPECIAL NAME IN RUSSIAN MODEL BUSINESS
This elegant girl in the photo – a famous model, participant in beauty contests and a future TV presenter, you will, for sure, recognize her not only in person. After all, she managed to try herself in the role of presenter and become a media personality. But the amount does not change from the substitution of the terms: a bright and charismatic model cannot be confused with someone else. Lora still does not get out of the screen and prepare to participate in a large-scale beauty contest. Shortly before the final of the MODNY DOM contest, Lora told about her important, past and future.
about her name
Well, I cannot call myself very extraordinary, but I like to stand out in a crowd! In fact, the name is really not entirely Russian, but it even flatters me. Although still a person makes a name, than vice versa.
about self-development
Any hesitation in our life that contributes to getting us out of the comfort zone is already a certain kind of challenge. As for me, I with pleasure accept any challenge that can bring me a new and useful experience. But what is important that I believe people can break stereotypes and influence the society.
about the past
It’s not for nothing that people say, «Tell me who your friend is, and I’ll tell you who you are». It is very important that in life you are surrounded by the right people. Yes, it is the «right» ones who can inspire you, give you a stroke and can be an example and support. After graduating from the boarding school, I decided to cut off everything that connected me to my previous place. You will say that no one can escape from the past, and I will agree. But this chapter came to an end, and I began to write my story on empty paper - a new city, a new job and friends, a new me.
about career
When you have decided that you are perfect - is that one moment of making a huge mistake. It’s very simple: there is always work to be done, and it will always be so. This is my most important principle. I can say with certainty one thing - the camera loves me!
about television
I do not consider the «news» options, for one simple reason, that I cannot be a «sculpture» in the screen. I’m «alive» as much as I can show my emotions to the spectator. I like fashion, reincarnation and things like that.
about career of a designer
In our creative duet with Anna, I’m more of a visual. I like to think out the forms and designs of products, but I know little about the pattern and sewing itself. While this is just one of my hobbies, but no more. Although I am an adherent of the principle - never say never.
about leisure
At the moment, I am all engaged in preparation for the beauty contest - and these are - rehearsals, shootings and other. The process itself is very exciting and really useful, although it is necessary to devote most of time to this. When I really want to take a minute, I prefer just to do nothing, yes-yes, you did not mishear (laughs). I like just to watch a movie at home. Sometimes I paint, if there is inspiration.
about goals
One of my IMPORTANT goals is an apartment and once more an apartment! I want to have my nest and equip it in my own way.
about motivate
I’m motivated by the fact that there is no miracle! Sometimes it is very useful to take off the rose-colored glasses and soberly assess the reality. Movement - that’s what drives us forward.
about future
In the turmoil, the pursuit of success and material values, we sometimes lose the true meaning, and I am not an exception here. Sometimes I want to stop and just surrender to Love. Mutual and unearthly, in order to finally join hands and step together into the future.