RESULTS OF THE MERSEDES BENZ FASHION WEEK OF SEASON AUTUMN-WINTER 2017-2018 in MOSCOW
In Moscow there was the Fashion Week Mercedes-Benz Fashion Week Russia season autumn-winter / 2017-2018 from 12 to 17 March. Within the framework of the largest Fashion Week in Eastern Europe, more than 50 designers from Russia, Italy, Georgia, Kazakhstan and other countries demonstrated their collections at the main venue in the Manezh Central Exhibition Hall. In this season, debuts of young designers took place, among which holders of grants from the National Chamber of Fashion.
Representatives of foreign media gathered in this season for MBFWRussia: Vogue USA, Vogue UK, The Huffington Post, Forbes USA, The Issue Magazine, Fashionista, Fucking Young, Dazed, Observer, BuzzFeed and many others.
The main business event of the Fashion Week Mercedes-Benz Fashion Week Russia deserves special attention. It is a two-day international conference Fashion Futurum, which is supported by the National Chamber of Fashion, the Moscow City Department for Culture, the Ministry of Industry and Trade of the Russian Federation, the Strategic Initiatives Agency and the Skolkovo Foundation. The program of the conference consisted of panel discussions, public talks, master classes and presentation of start-up projects in several areas of the Manezh Central Exhibition Hall. More than 30 world leaders of the fashion industry gathered in the heart of Moscow to discuss current trends and the main problems of the sphere. The main theme of the conference was the destruction of stereotypes of the fashion industry, its transformation under the influence of the technological revolution.
Karim Rashid (designer, USA), Pascal Morand (Executive President of the French Federation of Haute Couture and pret-a-porter, France), Carlos Espinosa de Los Monteros (authorized representative of the Government of Spain, Marca Espana (Spain), Michael Burke (Fashion, sports&toys, Google, USA), Scott Emmons (Innovation Leader, Neiman Marcus, USA), Danilo Venturi (Dean of Polimoda, Italy), Covadonga O’Shea (founder of the ISEM Business School, author of the bestselling «Zara Phenomenon», Spain) and many other visionaries became speakers and mentors of the con Tion.
Within the framework of Fashion Futurum for the first time there was an exhibition of innovative projects in the field of fashion and retail. The National Chamber of Fashion and the Skolkovo Foundation selected thirty projects for the central exposition at the Manezh Central Exhibition Hall. Among the most interesting start-ups you can distinguish: Style Counsel, ShareCloth.con, Cloudburst, 3D shoes Brutally, Posh, SC-TEK, Bundlesapp, Cardberry, Try. Fit, Preloved.
«Despite the fact that fashion technologies in Russia are in the stage of formation, in this area there are no industrial standards, so that domestic companies have the opportunity to establish themselves in this market», commented Alexander Shumsky, President of Mercedes-Benz Fashion Week Russia and the National Fashion chambers.
March 17, 2017 on a separate site in the Petrovsky Travel Palace was a closed show Firdaws. Flowing dresses in the floor, decorated with beads and embroidery, fitted top and a delicate pastel palette characterized the collection of the brand. Refined silhouettes and silk handkerchiefs with lace decor emphasized the chastity and reign of images.
The show was visited by a large number of Russian and foreign guests, including Alla Verber (Mercury), Vyacheslav Zaitsev (designer), Anastasia Stotskaya (singer), Sati Kazanova (singer), Irina Chaikovskaya (secular columnist), Yulia Baranovskaya (TV presenter), Anna Khilkevich (actress), Maria Lisovska (Fashion TV), Julia Piwano (Istituto Marangoni), Princess Beatrice of Orleans (Spanish association of luxury, Dior), Pascal Moran (Federation of haute couture and pret-a-porter), Sylvie Ebel (L‘Institut Francais de la Mode’), Ahmed Abdulrahman Mahmoud Ismail Al-Saati (Ambassador of Bahrain to Roh Sia), Jay Suk Kim (illustrator) and many others.
About 60 thousand guests, more than 30 thousand photos in Instagram with hashtag #MBFWRussia, online broadcast of all the shows on dozens of sites and pages in social networks, sketches of fashion illustrators - with each season we only increase our performance.
The international partner of Mercedes-Benz Fashion Week Russia is the largest photo agency Getty Images: photos and videos from the Fashion Week will be available to 60,000 media around the world.
NEW SUPERNOVA CLIP!
Girls from SUPERNOVA Yulia and Vika on the set of their new video for the song «I and My Girls» almost spent the night in the district police department. All the blame for extreme shooting in the parking of one of the Moscow shopping centers. The music video that has already become debated was shot in 2 filming days. The first day consisted entirely of explicit dance scenes - hard, buti and dancehall. During the second day of shooting, the director of the video set a serious, but unplanned task - in the parking lot, there should be shooting of drifting machines with a crowd of bloggers and stars. After a few takes, the SEC’s guard began to flow to the scene-smoke clubs, strong basses and a crowd of people began to irritate the servants of the law. The administration did not make any concessions and after a while the police squad approached the scene. The police have already begun to cordon space and even tried to confiscate expensive cameras and flash drives with footage, but the director and the team miraculously managed to avoid the worst. As the Internet celebrity Sasha Gozias said - «I have not seen such fun and extreme shooting! For the cool shot, the girls are ready for everything! A huge success awaits them!!!». Wait for the new video of SUPERNOVA for the song «I and My Girls» very soon on the official youtube channel and on the air of music TV channels.
VICTORIIA KHYTRENKO ON MODELING IN POLAND
The success of this talented and motivated girl is determined by her perseverance in any deal. Everyone can envy to the inexhaustible energy and optimism of our companion. Viktoriia Khytrenko told about her early career as a model, moving to Warsaw and studying international business.
Work in the modeling business from an early age, definitely gives a huge priority. The girl started her way at the age of 16, and already has a «thick» portfolio, a lot of signed contracts, photo-shootings, projects, as well as participation in the shows of famous designers. Due to her successful career, Viktoriia managed to visit many countries.
Many models consider their appearance as their biggest «capital». But Viktoriia does not fully agree with this, and makes the main bets, first of all, on self-realization. Preferring European education, the girl studies in international business on the International Relations Department. Also, fluent in English and Polish, she plans quickly to learn Italian. All this, she believes, will bring her closer to success.
SPACE YANA FEDERYAKINA FOR MODNY DOM
Talented people are talented in everything, and if it’s a creative person, it’s a doubly interesting person. Today the participant of the project NATIONAL POSITION OF THE COUNTRY - Yana Federiakina, perfectly combines beauty, intelligence and talent. It’s hard to believe that there is a great responsibility and everyday work on the girl’s fragile shoulders.
M.D.: Tell us about your search for yourself, and how once you decided to climb Elbrus?
Y.F .: I was never afraid to be responsible for my work and for my decisions and, what is more important, I was never afraid to follow my dream. On the contrary, it even more motivated me. Perhaps it was youthful maximalism. But every time I set new goals for myself, reaching previous ones, and move towards them with perseverance and determination. American poet and philosopher Ralph Waldo Emerson said: «Make the habit of doing periodically what you are most afraid of» - one of such difficult trials for me was the conquest of the top of the mountain.
M.D.: With all this perseverance, you are a rather creative and talented person, aren’t you?
Y.F.: It seems to me, I’m very romantic nature, like many girls. Sometimes I can write poems when I am inspired by love. Just recently began to think about writing a book that would reveal the relationship between a man and a woman. Also I am thinking about my forgotten interest to the photography.
SPACE YANA FEDERYAKINA FOR MODNY DOM
Talented people are talented in everything, and if it’s a creative person, it’s a doubly interesting person. Today the participant of the project NATIONAL POSITION OF THE COUNTRY - Yana Federiakina, perfectly combines beauty, intelligence and talent. It’s hard to believe that there is a great responsibility and everyday work on the girl’s fragile shoulders.
M.D.: Tell us about your search for yourself, and how once you decided to climb Elbrus?
Y.F .: I was never afraid to be responsible for my work and for my decisions and, what is more important, I was never afraid to follow my dream. On the contrary, it even more motivated me. Perhaps it was youthful maximalism. But every time I set new goals for myself, reaching previous ones, and move towards them with perseverance and determination. American poet and philosopher Ralph Waldo Emerson said: «Make the habit of doing periodically what you are most afraid of» - one of such difficult trials for me was the conquest of the top of the mountain.
M.D.: With all this perseverance, you are a rather creative and talented person, aren’t you?
Y.F.: It seems to me, I’m very romantic nature, like many girls. Sometimes I can write poems when I am inspired by love. Just recently began to think about writing a book that would reveal the relationship between a man and a woman. Also I am thinking about my forgotten interest to the photography.
SVETLANA LUMINA IS A GREAT TRAVELER
Passionate love for travel, enthusiasm for esotericism, yoga and stretching, oriental dances, motherhood, cooking skills and business grip, all these made from our next heroine - a super-hero. Her achievements can be talked for hours, but today MODNY DOM decided to «dance from the opposite», and asked about the shortcomings of Svetlana Lumina.
«Oh, I have a million of shortcomings, the most important is impatience. I am restless, I always try to do everything and do several things at the same time. Sometimes it’s worth concentrating on one thing, but I do not know how».
ANNA ROMANOVA. AT THE PICK OF THE MODEL CAREER
We can argue that even if you accidentally haven’t heard her name, you will recognize the face for sure. Since the age of 14, Anna Romanova has been shooting commercials for the most famous brands, and she can not even list all of her shootings for magazines and books. Today, the successful model is nominated for the top 50 of the most beautiful women in the country. NATIONAL POSITION, according to the glossy version. She destroyed all stereotypes not only about girls in the fashion industry, but also about girls in business. The producer of the project, the captain of the women’s team, the owner of the network of sugar epilation studios «Cherry, the top model and the young mother is ready to share the facts from her life».
«My life is a movement, exactly this principle determined my character from childhood. I was able to get to know myself by living in Asia for some time and studying ancient practices, I admit that I was never a typical beauty, I always wanted more... The first stage was the beauty industry where I was immediately involved in several professions: a make-up artist, and even learned the basics of photography, followed by a victory in the contest «The Best Sport Model 2016 World Beauty», Miss Football 2016. What made me become a producer of the project #modelsinfootball and captain of the female model amateur football team «Russian beauty». I think that the most important thing is to be here and now, that’s why I live in pleasure and enjoy bringing up of the beautiful daughter».
YULIA SHEVCHENKO UNDER THE SIGHT LENS
The model Julia Shevchenko is not only under the sighting lens but also the gaze of the public. After all, she is a media person, and cannot be left without attention. The model of the agency VIVA MODELS, already at the beginning of her career beats the records of popularity and demand. The girl immediately attracted the attention of customers with expressive features and an original gait. According to experts, she will have a great future. What does the model herself think about this -we will find out now.
M.D.: How do you owe to such a quick success in the modeling business?
Yu.Sh.: I believe that every beginning has its own background. It’s already 6 years when sport such as athletics began to predominate in my life. This experience allowed me to make my body ideal and not only it, but also my temper, character and endurance. It accompanied my appearance in the modeling business. Now I am very happy to combine two important spheres of my life.
Katya Disney starts a solo career!
Remember this name, because soon it will sound from all the screens, radio stations and other places. Rising star of Russian show business, a representative of the new generation of performers, SHE - known earlier as one of the musical minds of the company Black Star, the «engine» of the label’s progress. The press is bursting with the stunning news - Katya Disney is going to begin a solo career!
Giving her preference to the new styles in music, an outrageous singer promises to present a provocative spectacle to the audience and stir up the feelings of listeners. Exclusively for MODNY DOM, today Katya Disney has opened the curtain of her such a new and unusual creativity for the perverted view of the spectator.
M.D.: Katya, hello. Everyone knows that you are a BLACK STAR person. How did it happened that you get to the best producing company in the country?
K.D.: As you know, it’s not easy to get into our structure, but I’m probably lucky one, it’s a reward for my past labors. After all, in the company Black Star, I occupy two positions as a choreographer and editor of Black Star radio. Communication with my friends-artists played a certain role (laughs), because earlier, when I was working in Ukraine and doing staging for Ukrainian stars, I became famous for scandalous numbers, and Timati personally invited me for an interview. Apparently it is peculiar to him to recruit strong and daring players. I am one of those who can challenge, first of all to myself.
M.D.: Are there many responsibilities on your fragile female shoulders now? Tell us about your tasks in the company?
K.D.: I work in the department for the musical development of the label and individual artists. But I have one big responsibility - I listen to a lot of different music. It is important for me to be always on the wave and to trace both qualitative and Western trends, because I directly interact with our artists when writing, recording and releasing songs and albums. My opinion is quite significant in the «Blackstar» music chain. Therefore, those hits that you are accustomed to hear at home or in cars, watch clips on music channels, in the sky or listen to the waves of radio stations - before they are approved directly by the leadership pass through me. I also have postproduction, communication with the media and with customers, organizers, production centers, booking. Therefore, if you want to interact in one of these areas with our stars - first WELCOME to me (winks).
M.D.: We already know your little secret ... It’s true - do you start a solo career?
K.D.: I will say so - the role of the gray cardinal is done, and I’m ready to set foot on the path of solo creativity. Work on the launching is in full swing and I want to say that I plunged into this process with my head. For me, as for a professional who stood «beyond the artist», this is a new page in my biography. And despite the fact that I myself rule my career - it’s a completely different emotion. I’m sure that the listener will also feel the euphoria of my work.
M.D.: What makes a good show and a good artist?
K.D.: I think that a good artist must necessarily have contact with the listener. The energy that he possesses ...For sure, important is what he brings to the masses, so to say his Massage. And if he does not enjoy being on the stage - then the audience will quickly go out. After all, music is a synthesis of emotions and feelings of two sides, both the performer and the viewer.
M.D.: What has prompted you to such a decision?
K.D: I had a dream that I should sing. And I trust the dreams more than people, they never let me down. This became a sacred sign for me, so to say a «starting point». In general, I confess honestly, becoming part of the BLACK STAR label’s team, being in a constant cycle of the work process, and having constant contact with the stars - all these moments played their role. My energy is bursting, and I’m ready to start my OWN «dialogue with the listener».
M.D.: Katya Disney - a representative of a new generation of performers. How are you going to surprise the listener and viewer?
K.D.: My work will necessarily reflect the subtle moments of the relationship between people. My mission is to show that being yourself is fashionable! After all, lately we live in lies, we are only interested in money, status, we put on masks and walk in them through the streets. I’m a rebel by nature and I want the truth - that’s what the way I’ll surprise, no matter how strange it may sound. After all, many artists create images and overact with them. With the help of my creativity I want to convey people how important is to be always yourself. I’m going to do this through my unusually frank songs and quite shocking and daring images, actually the same as my character! I am a person of mood and if, for example, I want to go out and sing in plush pajamas and curlers, I can easily do it! Vocal, of course, will not leave you indifferent. After all, I continue to work hard, because the process of training itself turns me on.
M.D.: When will the premiere of your debut single?
K.D.: Now the work is hard in the studios. Ahead is a trip to the States, which will finally put us in a time frame. After all, we fly to choose locations for the debut video and are sure that the first song will blow up the show business. Do you need a timeline? I will say one thing - in the beginning of summer, It will be hot!
M.D.: Exclusively for the magazine MODNY DOM - at least a little bit open the curtain, how will you surprise the audience with your debut video work?
K.D.: You can’t excite everyone, because every spectator is on his wave. I will say one thing - someone who understands us, he will really get enjoyment from work. The video will involve very beautiful people, talented dancers, all sorts of locations from luxury to New York streets like Long Wood Avenue in the Bronx, and my image will remain unchangeable, as my principle, you already understood, is everywhere and in everything to be myself. But how it will be in the real world and what kind of love affair will be held through this story with an unconventional ending, you can see for yourself by looking at the work.
M.D.: Your tattoos - there are so many of them, and after all, they are not just on your body?
K.D.: Tell us more about their origins. It all started with one tattoo, like everyone else, and then it went (laughs). My tattoos first of all have more artistic design than some sacred meaning. I make this choice consciously and purposefully every time to not regret in the future. I treat my drawings on the body as design patterns (after all, they are a limited collection, not all have them). They create my image, like clothes, accessories or jewelry, only tattoos are more durable. Therefore, I approached the choice of the master very carefully and finally found him ...and I’m not going to change him. Yes, and the work I have, you know, around all are such colorful and unordinary, it inspired me to draw to myself.
«That feelings when you are the best!»
Before I decided to write this article about the tastes in music among teenagers of 21st century, I begun my own investigation. For example: I asked some teenagers, their parents and trainers. To my great Unsurprised I found the answers of that the most popular group at the Post soviet space among the teenagers is OPEN KIDS.
«My photosets for different boutiques, publishings are always accompanied by the songs of OPEN KIDS. Photographer pick on these songs special for me because he wants me to feel the atmosphere and mood at the photo studio. And I can be in the correct form and give that what photographer wants. Girls have the magic voices and inspire me by it», - answered in my questions little model Dasha Chumakova.
There is no sense to think that the article was paid by smthg or I wrote it concerning friendship, or smthg else - is not right. Really, to do what these 5 girls can do You really must try. Because it is very difficult to have the attention of the thousands of fans. So who these five girls? Why nowadays children want to be simmilar with the heroes of their movies and songs? I have composed the information about every member of OPEN KIDS.
OPEN KIDS - teen group which is popular as adult famous artists. These girls can give you the understand that Ukraine, West, Central and East Europe is ready for their music. When you are 13 you should think about school, scene. But you can show the quality of the vocal-dancing concerts, and not every artist is ready for it. A lot of millions of the fans, concert-tours, confession of the best, TV-channels. The members of OK showed that there was not ideal age for the success.
Anna Bobrovskaya,14 age. Studying at school
I was interested in vocal and dancing since my early childhood. I often murmured smthg under my nose and when I heard the sounds of the dancing music went in for dancing. I admire music. Can say that I am fan of music. I always look thorough all the new music. I’m going in for guitar and doing my blog.: «Music is me», where I tell people about the new music. I can see my personality only in music and I think I will go in for it in my future. My proverb of the life: «Believe in your dream and it will the true»!
Julia Gamaliy,13 age. Studying at school
I am for the healthy way of life, following the food and think that it is the most important aspect of life. Because if you are healthy you can have everything. You need to be an armful and workaholic. I like to do the movies and make photos. Have an active position concerning my blog. Where I tell and show the art side of the grouppe. Last time I like to look forward the fashion and be stylish. I see myself only in the art.
Professional singer and dancer. Proverb of my life is «Not to betray myself»!
Lera Didkovskaya,17 age. Studying at school
I like to create smthg and express me in art - this is that which you want to do in life and develop in the future. Usually I am invited as MC to the different great dancing events. I like the communication, create an energy around people and be in the most cool rounds of people, where are an uncountable number of interesting and people who can inspire. I can work like as choreographer, I like to improvise and create dancing shows. My favorite style of dance is Vogue. I always open to smthg new. Proverb of my life is «Chose the way, not pay much attention on the obstacles»!
AngelinaRomanovskaya,16 age. Studying at the Circus Academy of Utyosov
I like funny people and I like to give fun. Good sense of humor and positive side of life - the main point for me in the choosing of the communication, and, although my main choose. Of course, I like to go in for singing and dancing. Now I am playing the piano and really want to become the professional in this business. I like to do little videos. But can not do it often because I am very busy. I know want I want and try to hit the target. My proverb of the life: «See the aim and do not find the obstacles»!
Ann Muzafarova,15 age. Studying at school
Like arts, communication with an interesting people, sometimes I want to atey at home and be alone. I love to play the piano smthg and write the songs. Love to watch films and serials, really look through the new incomings. I thing that it is the possibility to take smthg new and interesting for me. I love to be funny for people and I am not affraid to be funny. And I like people with the nice sense of humor. My proverb of life is «Not to be dull and everything will decide when u are on positive line».